Vodafone aiming to be ‘most admired total comms company’


Operator claims the growing trend of customers choosing one provider for all their telecoms needs and its ability to cross-sell between various bases will help it achieve this in 2014

Vodafone has outlined its vision to be the most admired total communications provider this year.

The operator made the statement to 100 of its mobile and fixed line partners attending its annual event at the Lowry Hotel in Manchester today.

It was used by Vodafone to outline how it will enhance its partner programme and make it easier for them and end customers to do business with them.

This includes a number of new additional services provided to indirect partners, such as a dedicated service manager, someone to specifically bring complex customers on board and extended out of hours support.

The operator said partners can take this, mix it in with their own service wrap and offer an overall enhanced service to their customers.

Vodafone UK sales director for SME Nick Birtwistle (pictured) said the operator is seeing an increasing trend towards businesses investing in technology to place at the heart of their growth, as well as more companies choosing one provider to satisfy all their communication needs.

This also enables them to cross-sell mobile, fixed line and cloud services between bases, something he claimed most of its competitors can’t achieve.

“We are coming out of recession and companies are investing,” he said. “Business confidence is at an all-time high and they are investing in technology because they have under-invested in it in the last five years.

“Historically it was acceptable for a business to put all their telecoms needs with different providers because it spread the risk. Now that is costly and by partnering with one provider it unlocks the cost challenge.

“There are companies that are not in the same place that we are in terms of cross-selling mobile, fixed line and cloud services. There is only one thing they can compete on, and that is price.”