Galaxy S5 only third best selling handset in UK last month

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Samsung’s flagship smartphone was behind the much older releases of the iPhone 5s and 5c, but Android still remains the dominant OS

The Samsung Galaxy S5 was the third best selling smartphone in the UK last month, lagging behind its older Apple iPhone 5s and 5c rivals.

This is according to the latest smartphone and OS sales data from Kantar Worldpanel ComTech for the three months ending May 31.

It was the first full month of Galaxy S5 sales since its European release on April 11 but despite this, it was only the third highest selling smartphone in the UK behind the iPhone 5s and 5c, which were released last September.

However, those that did buy the Galaxy S5 across the five largest European markets (UK, Germany, France, Italy and Spain), 17 per cent switched from Apple, with 58 per cent of Galaxy S5 buyers being existing Samsung owners.

In the UK, Android retained its position as the best selling OS with market share of 60.2 per cent. This was up two per cent from the pervious three months to April 31 and 1.6 per cent year-on-year.

Apple iOS saw its share fall to 29.4 per cent, sliding from 30.2 per cent in the previous period but rising 2.7 per cent from a year ago.

Windows Phone share fell from 9.5 per cent to 9.1 per cent over the past month but was up 1.2 per cent year-on-year. BlackBerry’s share is just 1.1 per cent, falling half a percentage point from the previous period and by two per cent from last year.

Kantar Worldpanel comTech strategic insight director Dominic Sunnebo said: “The Samsung Galaxy S5 has had some good success in attracting former iPhone owners across Europe.

“In general, consumers buying the Galaxy S5 were primarily attracted by its screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected late September.”

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