Gusto pumps up the Juice as it nears Walmart deal


 Supermarket in talks to take one million units in ‘biggest -ever’ contract 

Gusto Telecom Solutions was last week said to be on the verge of sealing its biggest-ever contract win – as talks with US supermarket chain Walmart reached an advanced stage.

The deal, according to the firm’s managing director Joe Bennett, if completed, would see Gusto’s Juice-branded product range sold in 4,200 Walmart stores across the US.

Products include chargers, speakers, USB cables and hybrid battery and protective cases.

Bennett, who also revealed monthly revenues from sales of its products hit £1 million for the first time in June, said an initial order of one million units was being discussed.

“As a start-up company, Gusto has formed strong trading relationships with many internationally recognised retailers, which is a great achievement.

“If the deal with Walmart goes through, it would easily be our biggest thus far and truly take the company global.

“The idea is to focus on the consumer first and let everything else follow. Our partners are responding to this new mindset in manufacturing/distribution with more trust and commitment to our brands.”


Whilst talks with Walmart continue, Gusto has completed a major supply deal with Australian supermarket chain Coles.

One of the leading supermarkets Down Under, Coles will stock products in its 1,000-plus locations.

Gusto is to open its first international office, located in Ontario, USA, on August 1. as the firm looks to build new relationships as well as better nurture existing ones.

The office will initially be staffed by six people, with a yet to-be-named managing director overseeing the business.

Meanwhile, Nick Thomas has joined Gusto as head of operations.

He joins from online retailer eXpansys – where he was partner operations manager for a year – and will oversee the company’s expansion in the UK and assist with its growth overseas.

Thomas was also head of operations and operations director at former hardware distributor Unique Distribution over a seven-year period between 2001 and 2008.

Gusto now employs 20 people in the UK and is aiming to more than double that to 45 before the end of the year.