MVNO to be powered by operator’s MVNA Transatel; initial launch at 50 branches, online and over the phone before a national roll-out later this year
The Post Office will enter the mobile market as an MVNO this autumn, powered by EE MVNA Transatel.
An initial launch at 50 branches, online and over the phone will be followed by a national roll-out before the end of the year.
It is the latest win for EE after it secured MVNO deals with supermarket chain Asda last September and most recently telecoms provider BT in March.
The Post Office said entering the mobile market builds upon its strategy to grow its presence in the telecoms sector, enhancing its already established home phone and broadband service, which has amassed 500,000 customers.
It claimed the launch will enable people to meet all their telecommunication needs at a high street brand with over 11,500 branches that are visited by more than 17 million customers a week in total.
Post Office chief commercial officer Martin George said: “Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service. We believe we are in an ideal position to offer a genuine alternative with over a third also saying they would consider us as their mobile provider. This is a fantastic vote of confidence in the Post Office brand.
“Launching our own mobile service, using EE’s network, is a significant milestone in the Post Office’s journey of change and a testament to our continuing efforts to offer more essential services for our customers.”