Brooks replaces Heywood who confirmed his departure earlier this year
Virgin Media has appointed Annie Brooks as its new director of mobile, replacing incumbent Jamie Heywood who departs later this year.
Company veteran Brook, joined Virgin ahead of its launch in 1999 from Cable and Wireless, as channel development manager becoming head of pay of monthly and general manager mobile prior to the creation of Virgin Media in 2007.
In April 2013, she was promoted to head of mobile product and commercial and in her new role she will be charged with increasing the amount of customers taking ‘quadplay’ packages of mobile, fixed-line, broadband and TV services from a single provider with a single bill.
“We are now one of the fastest growing contract mobile businesses in the country, with the UK’s most popular SIM Only tariff of the year and recently surpassing two million contract customers for the first time,” she said in a statement. “As the first provider of all four broadband, TV, mobile and home phone services, Virgin Media has made a real impact on the market and I look forward to building on this.”
Virgin launched its Big Bundle ‘quad-play’ offerings in May which included the ‘Big Kahuna’ which offers up to152MB broadband, a home phone, and 230 channels on its TiVo television service including BT Sport for £45 per month.
Virgin Media claims that the package when taken with a SIM for an extra £5 per month is a saving of £300 per year “versus the nearest comparable services from Sky and the next best value SIM from any mobile operator”.
Its ‘Big Bang’ package offers up to 100MB broadband, a reduced TiVo service and home phone. For £30 a month.