Samsung rebrands app store as Galaxy Apps

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Samsung have given their app store a makeover, rebranding it as Samsung Galaxy Apps and promising “hundreds of apps” exclusively available to users of Galaxy devices.

The South Korean manufacturer say the new app store will allow greater customization of users mobile devices and will offer numerous promotions and discounts as well. Galaxy Apps replaces Samsung Apps and will compete directly with Google’s Play store.

“At Samsung, we continuously strive to create value for our customers by providing differentiated solutions and services coupled with innovative devices,” said WonPyo Hong, President of the Media Solution Center at Samsung Electronics.

“Samsung Galaxy Apps is an extension of that promise, as it offers our customers exclusive apps to enrich their experience.”

The rebranded store will feature a redesigned interface which will display apps in three categories: ‘best picks’, ‘top’ and ‘for galaxy’.

Top displays the most popular apps based on popularity, price and date whilst Best Picks lets users find recommend apps and promotions. For Galaxy is aimed at Galaxy devices and split into sections for professionals, a premium section called Galaxy Gifts and Essentials which are ‘must-have apps’.

There is also a Galaxy Specials sections will let users download apps which are created by using Samsung software development kits.

Samsung had a 37 percent share of the entire UK phone market at the end of Q1 this year according to analysts at Canalys, making them the biggest handset manufacturer in the UK market.

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Google recently announced they will integrate Samsung’s Knox security software into upcoming versions of Android but the South Korean manufacture has in recent years taken steps to move itself away from the search engine giant. Instead of using Google’s Android software, they opted to use rival OS Tizen on some new devices, including the Samsung Z smartphone.

Samsung Galaxy Apps will compete directly with Google’s app store and will be available to more than 130 million users in 161 countries worldwide.

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