Apple’s premium model had held onto top spot in the uSwitch.com Mobile Tracker for the past nine months
The iPhone 5c has replaced the iPhone 5s as the UK’s most popular after the latter spent nine months at the top of the rankings.
This is according to the uSwitch.com Mobile Tracker for July, which is based on live searches, pre-orders and sales.
Statistics are derived from mobile phone deal comparison website Omio’s partners, which include uSwitch.com. This totals more than 10 million monthly page views, with the data a result of an aggregation of all clicks and sales from these partner sites.
The 5c moved up one position to replace the 5s, which dropped down to second. uSwitch.com said the 5s’s dip in popularity is likely due to people holding out for the launch of the iPhone 6.
The Samsung Galaxy S5 maintained third, the iPhone 4s moved up to fourth, while the Galaxy S4 fell to fifth. Since the start of this year, the top five places have been contested between Apple and Samsung, with rival manufacturers unable to displace them.
uSwitch.com said the longevity of the 4s can likely be attributed to its price point, as the cheapest of the top five phones, and the joint cheapest in the top 10 – on a par with the Galaxy S4 Mini in terms of price.
Deals start from £16.99 per month with a free handset. By contrast, the iPhone 5s is the most expensive in the chart, available from £28 per month.
The HTC One (M8) moved up one position to sixth with the LG G3, the manufacturer’s flagship smartphone for this year, a new entry at seven having been released at the end of June.
As a result, the Sony Xperia Z2 dropped two places to eighth. The Galaxy S4 Mini held onto ninth, with the Galaxy Note 3 also dropping two spots to conclude the top 10. The Galaxy S3 drops out of the chart for the first time this year.
uSwitch.com analyst Rob Kerr said: “The rumour-mill ahead of the iPhone 6 launch has been as hot as the British summer, with leaks, mock-ups and talk of ‘unbreakable’ sapphire crystal glass all over the internet.
“Apple is being as slippery and evasive as ever and hasn’t given so much as a launch date away. But the tech giant has banked expectation from previous launches, so it’s no wonder fans are on the edges of their seats to see what cutting edge features have been crammed into the next gen iPhone.
“It looked like Amazon might give Apple a run for its money when it entered the mobile market with the launch of the Fire Phone, but without any clear plans to launch in the UK, and a battering at the hands of US reviewers, it looks like the iPhone 6 might have a direct path to Christmas number one. Samsung’s S5 is hovering near first place, and may well be able to pip Apple to steal first position ahead of the iPhone 6 launch.”