Virgin sees highest six month mobile customer growth in four years


Quad-play firm adds 62,600 contract customers in Q2 and 141,200 in 2014, which it says is driven by cross-selling mobile contracts into its cable base  

Virgin Media has experienced its highest year-to-date mobile customer growth in four years after reporting strong financial results for Q2.

It added 62,600 mobile customers in the April-June period, taking its total additions in that sector to 141,200 so far this year. Its total contract base now stands at 2.02 million – up from 1.79 million a year ago.

Virgin’s contract customers now represent 66 per cent of all of its mobile customers as compared to 59 per cent a year ago.

In line with the industry trend, the firm lost 19,800 prepay customers in the quarter, which was 500 more than it lost in the same quarter last year. Its prepay base now stands at 1.02 million, down from 1.24 million in Q2 2013.

Overall, Virgin added 42,800 customers in the quarter, an increase of 13,000 from last year. This brought its total customer base up to 3.041 million, up by 15,000 from a year ago.

Virgin said a focus on cross-selling mobile contracts into its cable base is supporting its mobile growth. This focus contributed to quad-play penetration from 16.1 per cent to 16.7 per cent in the past 12 months. It now has more than one million cable home taking some 1.4 million mobile contracts.

Mobile revenue for the quarter increased 12.1 per cent year-on-year to £119 million and was also up by 8.5 per cent to £233 million for the first six months of this year.

ARPU also rose 10 per cent from a year ago to reach £15.37 at the end of June.