IFA: Microsoft calls out rivals with new Lumia launches

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Manufacturer claims it is bringing “flagship experiences to affordable price points” with launch of three new handsets

Microsoft Devices taunted its rivals as the firm announced the Nokia Lumia 830, claiming it was the “first affordable flagship device”.

The brave claim came from corporate vice president of mobile devices Chris Weber as the handset was launched, alongside two mid-range devices at IFA 2014, in Berlin earlier today. He hit out at its rivals claiming they were ‘charging a premium’ for handsets with comparable specifications.

The five-inch device is Nokia’s “thinnest and lightest” yet, at just 8.5mm and 150g respectively. It runs on the Windows 8.1 OS with Lumia Denim, the latest version of the operating system which features the voice-activated command control, Hey Cortana.

Features include a 10MP Pure View camera with software that allows users to add flash effects in post-editing, HD video (1280 x 720), a 1.2GHz processor, 1GB RAM, 2200 mAh battery, 16GB of internal memory and expandable memory of 128GB.

Weber claimed the device has comparable specifications to the Samsung Galaxy S5 and iPhone 5s, yet it costs just €330 (£263). He compared this with the €440 (£351) cost of the Galaxy S5 and the €515 (£411) cost of the iPhone 5s.

The device was launched alongside two mid-range devices the 4G enabled,735, and the 3G dual-SIM, 730.

The 4.7 inch handsets feature the same process as the 830, a 6.7MP rear camera, a wide lens 5MP front facing camera, 2220 1GB of RAM and 8GB of internal memory. They also come with a three month subscription to Skype. The 735 is priced at €219 (£175), while the 730 will cost €199 (£159).

On the launch of the mid-range devices, Weber said: “We are bringing more experiences to affordable price points. Apple and Samsung can’t say that.”

The firm claims that the only difference between price points on its products, is in their specification. In software and experience terms, it claims there is no difference between the top and bottom of its range.

All three new releases will also feature the latest generation of Nokia Lumia’s wireless charging.

The 830 and 735 will both be released in the UK in October. UK pricing and retailers have yet to be announced.

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