IFA: Alcatel Onetouch updates product lines


Updated flagship, entry-level smartphones and tablet for price conscious manufacturer

Alcatel Onetouch has unveiled a number of new smartphones and tablets at IFA 2014.

Its flagship range has been updated with the release of the HERO 2, a six-inch 4G phablet with a full HD screen (1080×1920).

Running on the latest version of Android (KitKat 4.4), it has an octo-core processor, 13.1MP rear camera, 5MP front facing snapper, 3100mAH battery, 16 GB of internal memory and 3GB RAM. It is just 7.9mm thick and weighs 175g.

There is a focus on productivity with the phone including a stylus pen for creating memos. The manufacturer claims ‘desktop like functionality’ which allows users to create and edit documents on the move.

The handset also includes MagicFlip DJ, a mix panel which will let owners sample music, add sound effects and mix tracks.

“We see the demand for large-display devices,” said Alcatel Onetouch chief marketing officer Dan Dery. “HERO 2 answers this call and in addition, it’s the perfect device for work and play, with multiple tools to express user creativity.”

Its entry-level 4G, POP 2 range, has been also been refreshed. It claims to be one of the first handsets to use Qualcomm’s quad-core 1.2GHz Snapdragon 410 processor. It comes in five different colours – yellow, red, blue, green and purple – which are included with the handset.

It promises to bring ‘LTE connectivity at a smart price’ but Alcatel hasn’t released pricing details.

Finally, it has also released the Hero 8 tablet, targeted at the entertainment market.

The 4G enabled eight-inch device has an octo-core processor, 5MP rear and 2MP front-facing camera, a full HD display (1920×1200), a 4060mAH battery, 16GB of internal memory and 2GB of RAM. It is 7.3mm thick and weighs 310g.

Calls can be routed from smartphones via Bluetooth connectivity, while the device can be hooked up to TVs and monitors directly. It can also serve as a universal remote control through the TV Mate feature.

The devices will be available this month, although no pricing details have been announced at this stage.