Brandt tasked with driving enterprise growth at EE

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Former non-consumer finance responsible for driving products and services in the B2B sector, as well as customer acquisition and satisfaction in the segment

EE has appointed Ettienne Brandt as director of corporate business with responsibility for driving the operator’s growth in the enterprise market.

He replaces Max Taylor, who had held the position for four years. He becomes director of digital following the departure of Dominic Collins who left last month to take up a position at insurance firm Legal and General.

Brandt (pictured) has more than 20 years experience in mobile telecommunications, including a four-year stint as commercial director at Orange from 2004. Following that, he held senior management roles with South African operator Cell C and clothing manufacturer Edcon.

He returned to the UK to take up a role as EE non-consumer finance director in February, before being promoted to his new role, effective from this month.

Key to Brandt’s role will be wider exposure of EE’s Total Enterprise Mobility Strategy, launched in April. It aims to promote the benefits of a more mobile workforce and to capitalise on its 4G network.

He is charged with driving EE products and services in the B2B sector, as well as customer acquisition and satisfaction in this segment.

This also incorporates a strategy to help increase mobile interaction with an enterprise’s customer base and to increase exposure of EE’s M2M platform.

EE chief marketing officer Gerry McQuade said: “Ettienne brings a deep understanding of both the mobile industry and the corporate sector. He will play a key role in bringing our Total Enterprise Mobility Strategy to market and help our customers achieve their goals.”

1 COMMENT

  1. Er…is he also responsible for EE being down – eeek! There is a lot of current ill feeling depth from your customers, I hope he has an understanding of – a lot of feedback on internet about poor service since beginning of this month – check out the tweets, not good sweetheart!

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