Current deal to expire at the end of the current football season, with Turkish Airlines reportedly the front runners to take over from the manufacturer
Samsung is set to be replaced as the official shirt sponsor of Chelsea Football Club at the end of the current football season, with the current deal not being renewed.
This is according to reports circulating this morning, which say Turkish Airlines are the front-runners to replace the manufacturer.
Samsung has backed Chelsea since 2005, with the deal driven by the manufacturer’s former UK boss, Mark Mitchinson. The duo renewed the shirt sponsorship agreement last September until the end of the 2014/15 football season, with the deal reportedly worth around £18 million a year.
Turkish Airlines, which is Europe’s fourth biggest airline, have recently been sponsors of Barcelona, Manchester United and the Turkey national team.
Samsung said in a statement: “Samsung is not commenting on its current contractual position with Chelsea FC, or any potential sponsors of Chelsea FC.
“Samsung’s partnership with Chelsea FC is ongoing. Samsung has not decided regarding any extension of the sponsorship.”