Manufacturer announces first-day pre-orders hit four million – a record number for the first 24 hours – but that demand is exceeding the initial pre-order supply
Apple has said that many iPhone 6 and iPhone 6 Plus pre-orders may not be delivered to customers until October, with demand exceeding supply.
It comes after the technology manufacturer announced a record number of first-day pre-orders of the smartphones, with over four million made in the first 24 hours.
The devices were announced at an Apple press conference on September 9. They were made available to pre-order in the UK on September 12 and will go on sale on Friday.
Apple said: “Demand for the new iPhones exceeds the initial pr-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.
“Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00am local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store to pick up in-store or receive an estimated delivery date.”