Apple sells 10m iPhones to break opening weekend record

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CEO Tim Cook says sales have the exceeded company’s expectations, and that it could have sold many more with greater supply 

Apple has sold 10 million new iPhone 6 and iPhone 6 Plus smartphones, a new record. It beats last year’s record of 9 million iPhone 5s and iPhone 5c models sold in the first three days on sale.

The devices from the manufacturer went on sale in the UK, as well as the US, Australia, Canada, France, Germany, Japan, Puerto Rico and Singapore on Friday.

They will be made available in an additional 20 countries on September 26, and will be on sale in 115 countries by the end of the year.

Apple CEO Tim Cook said: “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

The iPhone 6 (pictured left) and iPhone 6 Plus (pictured right) were unveiled on September 9, with pre-0rders opening three days later.

On September 15, Apple announced a record number of first-day pre-orders of the devices, with over four million made in the first 24 hours.

However, it added that many pre-orders may not be delivered to customers until October, with demand exceeding supply.

Device highlights include the expanded Retina HD screen sizes of both devices – the iPhone 6 has a 4.7inch display, while the iPhone 6 Plus takes Apple into the phablet category for the first time with a 5.5-inch screen.

Apple Pay, which enables customers to make contactless payments by touching the new devices on a terminal at a retailer’s counter, will be available to them as a free download to iOS 8 from next month.

 

 

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