Connected bulbs will change colour to reflect crowd emotions – as part of plans to make Wembley most connected stadium on the planet
EE has lit up the Wembley arch using 4G connected light bulbs with millions of colour combinations as part of its campaign to make Wembley the most connected stadium in the world.
The UK’s largest operator installed what it claims is the world’s fastest interactive LED lighting system over the arch – which can be seen across London, as part of the six-year partnership and sponsorship deal with Wembley Stadium announced in February.
The illumination, which was trialled yesterday evening to the sound of Clean Bandit’s song Rather Be, is comprised of 228 large scale LED floodlights than can create millions of colour combinations.If laid out on the ground, the lights would stretch over 250m – more than five Olympic swimming pools – and can be changed to meet any number of patterns using EE’s connected stadium technology.
EE it will change the colours of the lights to reflect key moments happening inside the stadium, such as goals being scored as well as feedback on Twitter. Details on what colours will be used to detail specific moments is not known.
If laid out on the ground, the lights would stretch over 250m – more than five Olympic swimming pools – and can be changed to meet any number of patterns using EE’s connected stadium technology.
The network has also installed cameras on to the arch, dubbed ‘Arch Cam’ which can be accessed via the new, updated official Wembley app, which will launch on October 9.
Further updates will include ‘Event Day’ mode, offering stadium visitors a free event-day playlist, which will feature 150 tracks to help fans ‘get in the mood’ to support their team or act performing at Wembley.
The operator also announced plans to switch on its 300Mbps spectrum, which it has been testing in Tech City, inside the stadium before the end of 2015.
EE will also use Wembley as a test site for several new technologies including a trial of 400Mbps network, LTE broadcast services and contactless tickets and payments. It will also use the app to trial in-app food orders directly to seats and queue jump facilities.
EE director of brand Spencer McHugh said: “Switching on the new connected arch marks an exciting moment in our technology roll out, with new app features launching in October, contactless technology to change the way people queue and pay, and so much 3G and 4G capacity that uploading selfies and downloading replays are possible for everyone. The Wembley experience has advanced so much in the last seven months, and it’s just going to keep getting better and better.”