Mainline launches ‘Premium Partner Programme’


EE airtime distributor believes it will make a positive impact on each dealer’s ability to gain and retain business 

Mainline Digital Communications has launched its Premium Partner Programme (PPP) for its best performing mobile and IT partners.

The programme currently consists of 20 dealers, with Mainline planning to appoint more on a regular basis. Mainline said it rewards success them through a range of benefits, making a “significant and positive impact on each participating partner’s ability to secure and retain connections.”

Benefits include enhanced volume bonuses and preferential revenue share for achieving quarterly targets, complimentary demonstration kit and 4G SIM cards, direct access to a dedicated Business Partner Support Team at EE, regular Premium Partner meetings and a points incentive scheme, offering Amazon e-vouchers in return for points earned by making EE connections.

The first exclusive partner event was held at the Hilton at St George’s Park within the Football Association’s National Football Centre in Burton-upon-Trent last month, with 40 dealers attending.

It was sponsored by EE, with the operator’s small business marketing director Mike Tomlinson and head of indirect business sales Nigel Dean explaining the importance of the channel and providing new partners with an overview of the network’s future plans.

In addition to EE, there were also presentations made by Mainline and Nokia, followed by a tour of the St George’s Park facilities.

Mainline managing director Andrew Boden (pictured) said: “We’re always looking at ways to help our dealers and the network to generate more business and to become even more successful. The tools and support offered through our Premium Partner Programme will help to achieve that, plus the value of becoming part of the programme will incentivise other mobile and IT partners to make the extra effort required to achieve Premium Partner status and to reap the subsequent rewards.”