O2 spends £20m to help small businesses be more efficient


Customers can create bespoke packages by picking and choosing the products that best suit them, with operator now making specially-trained Gurus available 

O2 Business has launched a new offering of bespoke products and free expertise from its Guru’s following a £20 million investment over the past two years to help companies “go digital.”

The operator has built a digital platform at businessshop.o2.co.uk/O2BusinessShopLanding that enables customers to pick and choose from a range of products and services to create a bespoke package best suited to them and also be billed once.


First they select a device, then either Microsoft Office 365, internet security software from McAfee or cloud storage and file sharing service Box, followed by the amount of data they would like to receive. The platform then calculates the cost of the package.

Others, such as conference calling product Just Call Me and O2’s own service, TuGo for Business, which allows WiFi calls over smartphones, tablets and desktops, will launch within the range soon.

O2 Business has also introduced specially-trained Gurus to provide free tech advice, available at O2 stores, online through web chat and over the phone.

The operator said the £20 million investment is the culmination of the development of the digital platform, as well as the recruitment and training of Gurus and a marketing campaign to promote the launch.

O2 business director Ben Dowd (pictured) said: “We know that no two small businesses are the same, and the technology that will help each business fulfil their potential varies widely. We want to treat each small business as an individual, which is why we offer a ‘Pick and Mix’  approach to our entire new range of products and services.

“We want to help more small businesses to grow and thrive in an increasingly digital Britain, and a key step is to take the hassle out of technology. Our partners are instrumental in providing right tech to help companies work smarter, faster and more efficiently – and our aim is to make it simpler than ever for businesses across the UK to get involved.”