Exclusive: Cellhire seeks resellers after World Cup boom


International SIM rental company aiming to more than double B2B reseller numbers to 20 following £2.5 million revenue boost 

Cellhire is on the lookout for UK resellers to sell its products after its involvement in World Cup-boosted revenues by £2.5 million.

The firm, which specialises in global sporting events, placed 15,000 SIMs with international media organisations such as the BBC, Sky and Reuters during the tournament. It has now opened a permanent office in Brazil ahead of the Rio Olympics in 2016, which UK managing director Matt Bennett (pictured) says would “undoubtedly be the biggest event we have ever had”.

Cellhire is now looking to increase UK B2B resellers from around seven to about 20.

It offers a range of tariffs over different contract lengths from short term through to two-year deals. It has deals in place with more than 100 networks in around 50 countries for discounted rates. “We’re not looking for another 50 resellers, it’s more like 10 of the right kind of reseller,” added Bennett.