Mystery Shopper: Kingston

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BlackBerry was once the staple of handsets you could use at work and at home until other smartphones caught up. We wanted to find out what’s being offered to people who needed a device for work and play

5: Three

Product range – 1/5
Product knowledge – 1/5
Airtime knowledge – 0/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 4/5
Total – 6/30

4: O2

Product range – 3/5
Product knowledge – 1/5
Airtime knowledge – 2/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 2/5
Total – 8/30

3: Carphone Warehouse

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

2: EE

Product range – 2/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 3/5
Total – 24/30

1: Vodafone

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 27/30

Summary

As smartphones develop, the need to carry round separate devices for work and home is declining.

We asked for a device that would cover both categories but with high usability for your average office worker.

Asam at Three didn’t seem to understand the task and the blank stare he gave for every question was haunting. Mo at O2 wasn’t much better. He knew more but was more concerned with rushing me.

At CPW Tristan started badly but got better as he went on, whilst EE’s Mo lost points for offering one device.

Dom at Vodafone got everything spot on and deserved his win.

Full article in Mobile News issue 575 (October 20, 2014).

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