O2 partners with start-ups to improve in-store experience


Qudini keeps customers updated on their position in a queue via text message and informs them when an advisor is free, while RotaGeek enables managers to organise shift patterns online

O2 has partnered with Wayra start-ups Qudini and RotaGeek in a move it said will revamp customer queue and shop floor management.

Qudini is a digital queueing system that provides accurate waiting times. When a customer is queueing, their mobile number is taken and they are kept updated on their position in a queue via text message so they can continue with their day and return to the store when an advisor is free.

RotaGeek is a digital staff scheduling program that enables employers to organise shift patterns online and share them through one click. Employees can also access and update rotas continuously via a downloadable app from the O2 server to their personal work account.

O2 said both start-ups work together, with data from Qudini used to influence work shift management on RotaGeek, matching store resource to customer demand and helping to reduce queue waiting times.

Qudini has so far launched in 100 O2 stores. RotaGeek is completing a 10 store trial, ahead of rolling out to 50 stores later this month. Both system are scheduled to launch in full across all O2 stores next year.

O2 Stores general manager Bridget Lea said: “Wayra companies have a great understanding of O2’s business and share in our vision for the future, and together we are exploring new and exciting digital opportunities for O2 stores.

“We selected Qudini and RotaGeek as they share our passion for using technology to deliver great experiences, whether that’s empowering our store staff or helping save our customers valuable time so that they can get the most from their shopping trip.”