Huawei: Market fragmentation is a hurdle for wearables

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Manufacturer says purchase should be straightforward but market is still too fragmented, and has appealed for industry to work together to improve the experience and penetration of devices

Huawei has labelled the smart wearables market “fragmented” and has appealed to the mobile industry to work together to drive consumer adoption of the products.

So says the manufacturer’s UK and Ireland product manager James Powell (pictured), who was discussing the conference’s title “Hype or Hope?” in a panel discussion with Motorola Mobility UK and Ireland general manager Nick Muir.

Huawei announced its first smartwatch, the Talkband B1, in February, which is now on sale in the UK for under £100 through retailers including Amazon.co.uk.

The device features a slim, 1.4-inch screen that curves around the wrist and has a number of fitness tracking functions. It is compatible with smartphones running Android (Gingerbread 2.3 and above) and iOS (version 6.0 and above).

But Powell claimed the smart wearables market is still far too fragmented for products to become a straightforward purchase, and appealed for manufacturers and retailers, as well as platform developers, to work together to improve the shopping experience and penetration of the devices.

“Wearables should be an instant purchase as consumers have nothing else of that type at the moment but it is so fragmented. This is just a clear reflection that the industry is not working together enough. They are just working on their own parts, hoping to make money.

“If you are dealing with health and fitness information, you want to see continuity; it can’t be fragmented. Every time you change your product, you want to find a way to link the data together.

“It then poses the question of how the people that build the operating systems work together because everyone wants to improve their life long term.

“The customer proposition has the potential to be awesome. We just need to come together to realise how to make this work.”

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