Operator re-enters market it exited in late 2011 and takes on rival EE
Vodafone is to re-enter the consumer broadband market early next year, the operator has confirmed.
The decision to launch the service alongside a TV offering was made as the firm announced its half year results. The offering will mark a return to home broadband following its decision to withdraw from the market in late 2011.
The firm will use a mixture of its own fibre optic network, acquired through its £1 billion acquisition of Cable and Wireless in 2012, and BT’s wholesale Openreach infrastructure to supply he services.
The decision means it joins EE, BT and Virgin Media as major providers fighting for a slice of the potentially lucrative ‘quad-play’ market, offering consumers mobile, fixed-line, broadband and TV. EE launched its TV offering, EE TV, in stores last week.
No further details were provided on any potential TV offering with the operator claiming it would reveal more ahead of the launch. In recent months it has forged an increasingly close relationship with Sky, and currently offers the satellite broadcaster’s sports channels through its Vodafone Red 4G contracts.
Vodafone’s UK income for the half year fell by £133 million from £3.2 billion to £3.09 billion between April and September while organic group revenue fell by three per cent.