O2 handed back £2.5m to customers through Priority in Q3


Offers such as a £1 lunch at Dominos, Caffe Ritazza, Upper Crust and Pumpkin helped maintain O2’s industry-leading churn of one per cent

O2 handed back more than £2.5 million to its customers from the offers they took advantage from its Priority Moments service in Q3.

Promotions during the three month period included a lunch costing £1 every Monday at either Dominos, Caffe Ritazza, Upper Crust and Pumpkin.

This offer launched in March alongside a £7 million above-the-line campaign to support its revamped Priority app. It was the latest instalment in O2’s ‘Be More Dog’ advertising, which debuted in July 2013.

Current offers available to customers include 45 per cent off cinema tickets at Cineworld, £25 off when they spend £50 at The Body Shop and a free five-day gym pass at LA Fitness.

Speaking to Mobile News following the publication of its Q3 financial results, O2 CFO Mark Evans said loyalty scheme Priority continues to drive market-leading customer churn of one per cent.

“We have handed back more than £2.5 million to our customers in Q3. This is why customers still love to be with O2. We give them the flexibility and value back, beyond just the mobile service.”