CCS Insight: Windows Phone number two OS for B2B by 2016


Analyst firm predict Windows will overtake BlackBerry and Android to become second most popular OS for businesses by end of 2016

Analyst firm CCS Insight expects Windows Phone to become the second most popular mobile operating system for businesses behind Apple’s iOS by the end of 2016.

CCS claims that businesses are gravitating towards the Windows OS due to its lower costs and easy integration with back-end systems, and this will see it overtake BlackBerry and Android to become the second most used OS.

The analyst firm claims that Microsoft’s huge assets in operating systems, productivity and collaboration software, along with its enterprise developer tools, would make Windows Phone an increasingly attractive prospect for businesses.

The claims were made as CCS released its yearly forecasts for 2015 and beyond at an event held in London on November 20.

In June, Windows Phone UK Director Leila Martine said it was aiming to become the most used operating system in the UK B2B market by mid-2015.

At that time, Nokia handsets, which make up 95 per cent of all Windows Phones, had an 18 per cent share (figures from Canalys), compared with Apple who made up 35 per cent of the market.

The CCS prediction said: “Sony, LG and Lenovo will start making Windows phones again. In a quest for differentiation from Samsung and the army of Chinese Android device makers, LG and Sony could launch Windows phones.

“LG may take up Windows Phone again as a way to distance itself from domestic rival Samsung. Windows Phone will allow Lenovo to exploits its strong connections with Microsoft and a large presence in the enterprise market. All three manufacturers could receive significant incentives from Microsoft.”

Other predictions

CCS also predicted that combined revenue from the big four US mobile operators (Verizon, AT&T, T-Mobile and Sprint) will surpass the whole European sector in 2015. ccs_shaun_collins_col

This will lead to subtle changes to telecoms regulations as the new EU Commission adopts a more sympathetic stance to mobile operators, according to CCS.

The analyst firm also predicts that smartphone manufacturers will begin to integrate 3D and array cameras into devices as the technology rapidly improves.

The ability to print 3D rendered images using 3D printers, and a growing consumer interest in the printing technology, will lead to 3D cameras becoming a standard element of flagship smartphones and tablets by the end of 2015.

CCS Insight CEO Shaun Collins said: “2015 is set to be the year of massive shake-ups within the media and telecoms technology sector. With various media and telecoms giants under financial strain, the next few years should see yet more consolidation in this industry.”