O2 targets wearables leadership in UK market


O2 wants to be seen as the home for wearable technology,  a market valued at £104 million this Christmas

O2 says it is positioning itself as the home for wearable technology in the UK.

The statement of intent was made by O2 CEO Ronan Dunne during a media gathering in Central London yesterday evening (November 19) discussing the firms performance in 2014 and market strategy.

The operator, which has just over 24 million customers in the UK, currently offers a number of wearable products, having become the exclusive provider for the Pebble Steel, The Pulse, Samsung Galaxy Gear S and Moto 360 smartwatches.

Samsung Galaxy Gear S

The firm has also recently launched a new ad campaign promoting its in-store Guru tech experts around the technology.

“We have seen an explosion in the market with tablets, and we are starting to see the early adoption of wearables,” said Dunne. “You will have seen our smart-tech campaign which is very much setting ourselves up to be the home of that tech.

“We see our role as not only a phone provider but being at the centre of that ecosystem, which operates around mobile connectivity.”

Samsung recently forecast the market to be worth around £104.7 million to UK retailers over the Christmas period, with that figure rising to £313.6 million in the UK for the whole of 2014.