Updated: O2 to cut dealers as Centre of Excellence replaced


Unspecified number of dealers already moved to distribution with more to follow when O2 Direct Partner Network launches on April 1 2015

O2 has announced that it will cut the amount of direct partners it works with when it replaces its Centre of Excellence programme on April 1 2015.

The launch of the O2 Direct Partner Network will mark the biggest changes to its B2B partner programme since the launch of CoE in 2007.

A spokesperson for the firm confirmed that a number of partners had already been moved to distribution and that more could follow ‘depending performance criteria’.

As part of the changes, retained dealers who are willing to sign up exclusively to O2 will be rewarded with an extended five-year contract (normally three), additional revenue share and more benefits.

Additional measures announced include: New ‘transparent and simplified’ commercials, an £8 million investment in incentive payments over the next three years, two new annual awards focused on areas of customer and digital excellence, and a bigger dedicated support team.

“O2 Business believes in the power of partnerships and this new programme is testament to O2’s long term commitment to enhancing and developing its indirect business,” said O2 Business head of partners Jason Phillips.

“The new O2 Direct Partner Network marks the biggest change to our partnership approach in the last five years and we’re excited to bring this initiative to market.  I am wholly confident that this programme will give O2 Business and its partners the agility and flexibility to deliver the very best in mobility and digital solutions.”

O2 declined to comment on the current total number of partners.