Exclusive: Samsung appoints Conor Pierce as UK and Ireland VP


Former Nokia and Microsoft Mobile Devices boss takes over from Simon Stanford, who left the Korean manufacturer in June after five years

Samsung has appointed former UK and Ireland Microsoft Mobile Devices head Conor Pierce as its new VP of mobile and IT for the regions.

He will report to UK and Ireland president Andy Griffiths when he takes up his new role in February and replaces Simon Stanford, who left the Korean manufacturer in June after five years.

Pierce (pictured) left his last position six months after Microsoft purchased Nokia’s devices, where he’d served as vice president for the UK and Ireland from April 2011.

Upon his immediate departure two months ago, Pierce was heavily tipped by several industry sources to take over from Stanford at Samsung.

Griffiths said: “The smartphone market is the biggest consumer technology market there is. That market is evolving rapidly and in order to stay where we are right now, at the top, we need to be continuously reinventing our product and our proposition to keep people excited.

“Conor is absolutely the man to help us charter this exciting new territory and retain our position as a leader in the market.”

Pierce added: “I am joining Samsung at such an exciting time. It’s a brand with huge ambition coupled with a desire to really listen to what consumers want which is a fantastic combination.