Vodafone and JCDecaux sign agreement to improve network performance


Agreement will help increase network performance at a lower cost as part of its £19bn Project Spring investment plans

Vodafone has signed a global agreement with out-of-home advertising firm JCDecaux to deploy small cells (connectivity modules) in street furniture and billboards to boost network performance.

The rollout is being undertaken as part of Vodafone’s £19bn Project Spring investment project to increase the quality of its voice and speed of its data networks. The cells will be deployed in cities and other densely populated areas.

JCDecaux and Vodafone have already undertaken a “successful” pilot in Holland which saw more than 160 small cells deployed at the advertising giant’s bus shelters in Amsterdam.

Ericsson has previously confirmed it is working with Phillips to install small cells in street lighting as a way of increasing mobile network coverage.

Vodafone says the agreement will help it to reduce the time and cost of upgrading mobile networks. Ericsson has previously stated that such deployments are helpful when it comes to city planning regulations and cost of installation.

“This agreement will help us accelerate the deployment of small cell technology by giving us access to locations that in the past have not been available for network installations,” said Vodafone Group director of technology strategy and operations Kevin Saladori.

Under the terms of the agreement, Vodafone will be responsible for managing the technology while JCDecaux will be responsible for the design and manufacturing the sites where they will be installed.