Incentive that offers customers two cinema tickets for the price of one to come to an end as EE works on new entertainment rewards
EE has announced that it will end its Orange Wednesdays cinema deal in February 2015.
The service, which launched more than a decade ago, offers the operator’s customers two cinema tickets for the price of one, as well as a main meal and dough balls at restaurant Pizza Express.
EE said in a statement that it was “time to move on” and that it will introduce new entertainment rewards for customers in due course.
“Orange Wednesdays launched over a decade ago and at its peak was a massive success and an iconic promotion.
“After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.
“That’s why the final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more detail soon.”