One in six Brits set to buy a tablet this Christmas


More than half of Brits expected to buy someone a tech gift this year, according to Conjure poll

Tablets will be the most popular tech purchase this Christmas as one in six Brits look to buy a slate for themselves or as a gift, according to mobile app developer Conjure.

According to a poll carried out by OnePoll on behalf of Conjure, 15.7 per cent of shoppers will buy a tablet this Christmas, beating smartphones (13.4 per cent) and PCs/Macs (8.2 per cent) to become the UK’s most desired tech.

More than half  of Brits (53.8 per cent) are expected to buy tech as a Christmas gift, according to the poll which asked 2,000 people about their shopping plans.

Smartwatches came in fourth, with 7.4 per cent of those polled expecting to buy a smartwatch this Christmas. Conjure claims this may be due to the Apple Watch, which is set to launch early next year. Fitness bands has also been impacted, with 5.3 per cent of people saying they plan to buy a fitness tracker. Screen Shot 2014-12-16 at 11.04.56

Google’s smart glasses software Google Glass came sixth, with 3.9 per cent of those asked planning to buy the augmented reality technology, despite its £1000 price tag.

Conjure CEO Sam Clark said: “We’ve recently seen that the growing popularity of ‘phablets’ – smartphones with big screens – is eating into the time we spend using our tablets. If that trend continues a lot of tablets purchased and given as gifts this Christmas are destined to sit gathering dust in the New Year.

“Overall, though, our research shows that returns from tech sales are going to make this a bumper Christmas for tech manufacturers, retailers, and maybe even George Osborne. Brands also have the potential to do well out of this flood of connected devices into homes – but they’ll need to be at the top of their respective games if they’re going to make the most of the few minutes consumers will dedicate to browsing apps in front of the fire this Christmas.”