Mystery Shopper: Sutton

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It’s Black Friday and Mystery Shopper is looking to take advantage of the sales to buy a Christmas present for a loved one. What prepay phone can he get for under £100?

5: Three

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – 1/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 2/5
Total – 11/30

4: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 1/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 2/5
Total – 12/30

3: EE

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 13/30

2: O2

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 21/30

1: Vodafone

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 26/30

Summary

Black Friday may be a new tradition but buying someone a prepay phone as a present isn’t.

You would therefore expect the retailers to excel in finding a bargain handset as a gift.

That wasn’t the case at Three or Carphone as both offered poor deals and little information.

Mark at EE was a lot better but the long wait and his failure to go that extra step let him down.

O2’s Chani handled the queue’s better and managed to offer a good range of handsets but some of her knowledge was limited.

Paul at Vodafone answered every question confidently, politely and found a great offer.

Full article in Mobile News issue 579 (December 15, 2014).

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