Apple iPhone 5s was most popular handset in the UK last year


This despite it being released in September 2013, with only four smartphones from 2014 featuring in’s annual top 10 list 

The Apple iPhone 5s was the most popular handset in the UK last year, despite being released in September 2013.

This is according to the Mobile Tracker, which is based on live searches, pre-orders and sales.

Statistics are derived from mobile phone deal comparison website Omio’s partners, which include This totals more than 10 million monthly page views, with the data a result of an aggregation of all clicks and sales from these partner sites.

In fact, iPhones took all three podium spots. The 5c, released at the same time as the 5s, was second, with the 6, launched last September, in third.

The Samsung Galaxy S4 was the fourth most popular, despite being released in April 2013, while its upgrade from last year, the Galaxy S5, took fifth spot. Furthermore, the iPhone 4s, which was released more than three years ago in October 2011, was sixth.

The only non-Apple or Samsung smartphone to feature in the top 10 list was the HTC One (M8), which was seventh, while the iPhone 6 Plus, released alongside the 6, was eighth. Ninth spot taken by the Galaxy S3, despite it being released in May 2012, with the Galaxy Note 3 completing the list.

It means that only four out of the 10 most popular handsets from 2014 were released last year, which said shows that too many top smartphones have long-lasting appeal. mobile analyst Rob Kerr said: “It goes to show how unimportant having the latest smartphone tech is to many of us. One of the year’s most popular phones was released in the UK back in 2011, which in tech terms, is aeons ago.

“The annual line up also lays bare Apple and Samsung’s stronghold over the UK mobile market, which could change this year as we see sterling offerings from the likes of HTC, Sony and LG to become stalwarts of the UK smartphone scene.

“With the first Amazon Fire phone only recently released and the announcement of Microsoft’s first ‘Lumia’ Windows handset, we might see a phone that doesn’t run iOS or Android in the top 10.”


Meanwhile, the iPhone 6 retained its position as the UK’s most popular handset in December, while the iPhone 5s and 5c swapped positions to take second and third respectively. The Galaxy S 5, iPhone 6 Plus and Galaxy Note 4 remained unmoved from fourth, fifth and sixth.

The Sony Xperia Z3 moved up two places to seventh, while the big movers were the One (M8) and Galaxy S4, which both rose three spots to eighth and ninth respectively. The LG G3 held onto the final position in the top 10 rankings.