MOJO founder Preston quits for new charity role at Caudwell


She has become head of business development at Caudwell Children and sees her taking charge of increasing donation, partnerships, revenues and branding 

MOJO Maker foundr Caroline Preston has quit the business to join children’s charity Caudwell Children as head of business development.

Preston (pictured), who set up MOJO Maker in 2011, spent more than 20 years working in the mobile industry, which includes roles at Midland Phones (general manager), Caudwell Communications (sales director) and Unique Distribution (head of retail) since 1990.

Her new position, which reunites her with John Caudwell, will see her tasked with increasing donations, partnerships, revenues and branding at the disabled children and family support charity set up in 2000.

“The charity is widely regarded as one of the fastest growing children’s charities in the UK and already has a number of effective corporate partnerships,” said Preston.

Caudwell Children CEO Trudi Beswick added: “Caroline’s experience in developing brands and businesses within the telecommunications industry will undoubtedly help increase the level of support and awareness for the charity.”

Preston founded MOJO Maker in 2011 and most recently held the role of global sales and marketing director.

Her departure from MOJO comes a month after former Samsung UK and Ireland Mobile and IT head Simon Stanford was heavily rumoured to be joining as MD to help drive sales of its handsets into UK and European operators and retailers.