Gusto ‘Juice’ goes Down Under with first retail deal

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Accessories manufacturer strikes deal with Coles to have the products stocked in more than 500 of its supermarkets

Gusto Telecom Solutions has struck its first deal in Australia after retailer Coles agreed to stock its Juice products in more than 500 of its supermarkets and online.

The Coventry-based firm will be supplying Coles directly from this month and not through New Zealand-based hardware distributor Pacificomm, whom it signed with in December to supply mobile operators and retailers across Asia Pacific with its portfolio.

Coles will sell products such as the Juice Cube (pictured), a portable emergency power bank, Juice Sound Square, a portable Bluetooth speaker, Juice Bar, a Bluetooth speaker around twice the size, Juice Cables for charging devices and syncing data information from one device to the other, and Juice Jacket, a range of smartphone cases with a charging socket.

Gusto Telecom Solutions managing director Joe Bennett said: “We feel the Juice brand will absolutely fly off shelves as it has in the UK and wider European market. Coles is the biggest supermarket in Australia so seems like a sensible place to start on the opposite side of the world. This will also provide us with a central foothold to build in the region.”

Since launching in August 2012, Gusto’s products have now been made available for sale across more than 4,000 retail outlets in 10 countries: UK, Ireland, France, Spain, Italy, Hungary, Slovenia, Australia, New Zealand and Fiji.

Coles employs close to 100,000 staff across 2,300 retail outlets in Australia. It has spent more than $3 billion since 2008 refurbishing more than 300 stores and is set to spent a further $1.1 billion in new supermarkets until 2017.

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