Lycamobile targets 25pc rise in turnover and customers

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Ethnic MVNO looking for turnover of €1.5 billion this year and to up subscriber numbers globally to 15 million 

Lycamobile is targeting a 25 per cent rise in turnover and customer numbers this year as part of its international expansion plans.

The ethnic MVNO has a presence in 18 international markets. It is targeting an additional five this year and is due to launch in Hong Kong over the coming weeks.

The increase in numbers, according to Lycamobile CEO Chris Tooley will help the firm increase turnover from €1.2 billion (12 months ending December 31, 2014), to €1.5 billion for this year, and boost customer numbers from 12 million to 15 million.

“The key is to increase our turnover and customer base by 25 per cent and continue to launch in new countries,” he told Mobile News. “We will also continue to see an increase in data usage with 4G due to launch in the likes of Thoee roll outs will help us attract more customers to our 4G packages.

“We also want to get the Lycamobile brand not only into the international space, but also attracting national users through our bundled offers. They compete very favourably with the likes of Three, Virgin Media and giffgaff as well as the main operators.

Promotion

“What spurred our growth last year was a heavy promotion between April and June by offering Lycamobile customers free calls to all other Lycamobile customers. We will also be launching more interesting promotions this year that will tie in customers even more and increase volumes.”

Tooley said these targets can be achieved by consolidation within countries it currently has a presence in, (such as the UK, Ireland, France, Germany, Italy, Spain, Australia and the USA) as well as an increase in data usage as 4G rolls out in more countries.

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