Santok launches new tablet accessory via Kickstarter


Kickstarter campaign looking to raise $20,000 for tablet travel accessory

Handset and accessories manufacturer, Santok, has launched a Kickstarter campaign for a new accessory that will secure tablets to almost any surface.

Tabbi will allow people travelling on airplanes and other forms of transport to the seat in front of them so they can view videos or perform other functions.

It works through the use of a patented gel suction cup at its base to stick to a surface while a gel pad holds the tablet in place against a holder to allow the owner to use.

It is the brainchild of Santok chief executive officer Jay Pau who searched for a similar product on the internet after finding difficulty using his device while on a long-haul flight.

“The first thing I tried to do was to try and find a product that I could buy to solve my problem,” Pau told Mobile News. “There wasn’t anything available on the market, so that’s why we developed it – as far as I’m aware there isn’t anything which has this solution.”

Pau says that the current prototype is the sixth iteration of the product since the start of its development and it has been tested over the past four months in numerous use cases.

Santok, as a company which only sells through its 10,000 global retail partners, has chosen the unusual route of a Kickstarter campaign for its latest product launch but Pau says it will be invaluable in providing consumer feedback. It will also be used to identify who the key target markets for the product are.

Pau added: “We wanted to do something different and try a direct engagement with the consumer to get insights from them and hear what they have to say about it and substantiate the results.

The whole point is to get feedback – if a lot of people say it would be great with some changes, we would make those changes and then put it into production.”

The Tabbi is available via Kickstarter for £25 per unit. The campaign which aims to raise $20,000 will run for 30 days with supporters of the campaign receiving the product 60 days after its close.

Pau says he is “confident” it will reach its goal but said in the “unlikely case” it did not hit its goal. Santok would use all of the feedback to consider why this was the case.