BlackBerry UK base to drop below one million in 2015


Forecast from eMarketer predicts BlackBerry’s users will fall to 700,000, down from 2.5 million in 2013

Figures from analysts eMarketer claim that BlackBerry’s UK base is now below one million and could drop to just 400,000 by 2017.

According to eMarketer, more than 2.5 million people used BlackBerry phones in 2013 making up eight per cent of the market, but that figure was down by 47.4 per cent in 2014 to 1.3 million.

This has fallen a further 44 per cent, according to the figures, and is now down just 700,000 users, giving BlackBerry a mere 1.9 per cent market share in the UK.

This has boosted other operating systems, with Windows leapfrogging BlackBerry in to third in 2014, up from 2.3 million to 2.8 million. As of 2015, that figure sits at 3.3 million, with eMarketer predicting it to increase to 3.9 million by 2017.

Android is still the leading operating system in the UK with a 56.2 per cent market share. Users of the Google operating system have grown from 16.5 million in 2015 to 21.5 million in 2015. eMarketer predicts this will rise to 24.9 million by 2017. unnamed

Apple devices make up second place with a 32.2 per cent share of the market. The number of people using iPhones has also grown, from 8.6 million in 2013 to 12.3 million in 2015. eMarketer expects this to grow to 14.3 million by 2017, giving the manufacturer a 32.6 per cent share of the smartphone market.

“BlackBerry’s fall from grace has been spectacular, but these latest figures show that even its previously loyal core seems to be leaving in droves,” eMarketer UK analysts Bill Fisher explained. “Its market share has been decimated by Android and iOS, and more recently by Windows Phone, which is slowly gaining a foothold in the UK market.

“As these operating systems continue to see growth in their market shares, it’s likely we’ll see BlackBerry drop off the map completely, leaving us with just three main players in the UK market.”

Smartphone penetration

eMarketers figures found that the number of people using smartphones in the UK at least once a month will increase from 30.9 million in 2013 to 38.3 million this year. By 2019, it will reach 46.8 million smartphones.

In 2013, smartphones made up 61.2 per cent of the overall UK mobile phone market, with 48.1 per cent of the population owning a smartphone. unnamed (1)

The figures say that smartphones will make up 73.6 per cent of the phone market in 2015, with 58.7 per cent of the population using one. By 2017, smartphones will make up 85.4 per cent of all phones used, with 69.6 per cent of the population using one.

The forecasts are made by looking at trends both worldwide and in the UK economy, technology and population. The analytics firm said it analyses “quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.”