Three adds 478,000 customers in 2014 as profit rises 52pc


Total base up six per cent from the previous year to 10.29 million, with profit rising by more than half to £314 million 

Three added 478,000 new active mobile customers in 2014 and saw its profits increase 52 per cent year-on-year to £314 million.

As a result, the operator’s active customer base rose six per cent year-on-year to 8.41 million. This is made up of 5.93 million contract customers (+4pc) and 2.48 million prepay customers (+12pc).

Its total customer base increased five per cent from 2013 to 10.29 million, made up of 6.01 million contract (+3pc) and 4.43 million prepay (+7pc).

Elsewhere, revenue rose a percentage point from a year earlier to £2.06 billion. Blended ARPU was £20.81, with contract £26.88 and prepay £5.88. Average data usage per customer grew to 3.3GB per month from 2GB in December 2013.

Three said more than 1.3 million customers used its Feel At Home proposition, enabling to experience free roaming in 16 countries, including USA, France, Italy and Australia.

From April 1, the operator is extending Feel At Home to Spain and New Zealand that will see 65 per cent of all its customers’ overseas trips will be covered by the offer. It said over one third of new and upgrading customers now reference Feel At Home as a key reason to be with the network.

It added that in the last year, average data per Feel At Home customers was around 30 times greater that in countries not benefitting from the proposition.

Three CEO Dave Dyson (pictured main) said: “Our customers’ word of mouth is helping to attract more customers to Three. We will continue to enhance our network and provide the plans and offers to help customers stay connected in more places both in the UK and overseas.”

Three CFO Richard Woordward
Three CFO Richard Woordward

Three CFO Richard Woodward added: “Our 2014 financial results demonstrate the successful execution of our strategy. New and existing customers are increasingly attracted to Three for our quality data network and offers like Feel At Home, which also means they are choosing to spend more and stay longer because of the value they receive.

“Our focus has been, and will continue to be, on giving our customers the best and fairest mobile experience available to support our financial growth.”