New product announcements imminent, with president and CEO John Chen using MWC to discuss the manufacturer’s roadmap for this year
The Canadian manufacturer normally shies away from the big global trade shows such as MWC from making major product announcements, but we might be about to see that change this
At a recent reseller forum by hardware distributor Ingram Micro Mobility, representatives from BlackBerry’s UK team made a presentation, showing the BlackBerry Passport from September and Classic from December, followed by a blank space of something soon to follow.
This would suggest a major product announcement is imminent.
The phones, apparently codenamed Visa and Victoria, which would have concealed QWERTY keyboards, would be the first to run the BlackBerry 10 OS and the first slider phones from the company since the Torch 9850 in August 2011.
It would represent a massive risk for the manufacturer as the design of these smartphones deviated from BlackBerry’s famed screen and QWERTY keyboard on one slab and reportedly proved to be a massive sales disappointment.
What is confirmed is that president and CEO John Chen (pictured) will use MWC to reveal the firm’s product roadmap for the 12 months, where it should be also revealed how it plans to tackle its declining market share over the past couple of years in more detail.