2014 a “strong year” for Redeem


Redeem recycled 1.9 million handsets in 2014 giving £65 million back to customers in 24 countries

Redeem has hailed 2014 as a “strong year” in which it recycled more than 1.9 million devices after a number of acquisitions and key appointments.

The recycling giant, who works with O2 and Vodafone, acquired rival Envirofone in February 2014, the fifth rival it had snapped up during the last four years.

It also expanded operations in Sweden and Dubai, and increased revenues from £35.9 million in 2013 to £53.7 million last year,

The recycler also made several key appointments, including CFO, Oliver Tedcastle and CCO Mark Chambers, who is now overseeing the integration of the UK operations in to the Redeem Group.

Redeem’s international management team also expanded with Andrea Gaal recently appointed as MD DACH and Central Europe, Raul Ortiz as MD in Spain and Husni El Assi as MD in the Middle East.

Tbhe recycler revealed that it now sources mobile phones from 24 countries and is selling the refurbished handsets back in to 23 territories.

It’s relationship with O2-owner Telefonica has seen it return £100 million to customers as part of the O2 Recycle Scheme, which it resigned last month, as exclusively revealed in Mobile News.

Redeem CEO Claes Svensson said: “2014 was a great year for Redeem, and we put in place many people and structures to ensure a solid platform for future growth.

“The mobile phone recycling market is developing strongly as mobile phones become more sophisticated and people start to realise that they have a value – an understanding is developing that, as with buying a new car, you trade in the still-valuable old item to reduce the price of the purchase.

“In 2015 we expect corporates to focus on data removal, MNOs will look to diversify beyond mobile phones and we see growth in all geographies. 2015 promises to be another year of growth for the Redeem team.”