Tesco Mobile launches smartphone “for beginners”

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Doro (Liberto) 820 Mini comes with built in “App Coach” and is aimed at older users

Tesco Mobile has launched the first smartphone to include an in-built “app coach” which allows family members to coach users how to use their device.

The Doro Liberto 820 Mini is aimed at the so-called “grey market” made up of older users and provides help and coaching so users can master features at their own pace.

The retailer said that it is ideal for older people taking their first steps in to the world of smartphones by providing a step-by-step tutorial for each of the pre-loaded apps that come with the device.

The device runs on Android with Doro’s bespoke overlay and has a 4 inch screen, a 5MP camera and runs on a 1.2GHz processor. It was on display at MWC in Barcelona.

Tesco Mobile CMO Simon Groves said: “We pride ourselves on offering our customers a diverse range of handsets and tariffs to suit every need and the Doro 820 Mini demonstrates this philosophy. It’s the perfect choice for those who want to enjoy the benefits of a touch screen smartphone in an easy to use package.“

Tesco Mobile offers the Doro 820 Mini is available on contract from just £10 per month with 250 minutes, 5000 texts and 300MB of data.

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