O2’s CEO said momentum won’t slip despite parent company Telefonica’s talks to sell UK division to Three parent Hutch
O2 CEO Ronan Dunne has promised the company will not get distracted by ongoing takeover talks with Hutchison, insisting its strategy to “kick ass” in the UK market will not change.
Dunne’s statement of intent came during a meeting with Mobile News in London to discuss the operator’s recent quarterly financial results, which saw customer adds top 394,000 – a six-year-high.
He claims the proposed £10.25 billion sale is unlikely to be completed in the next year, and assured its customers and resellers there will be no let up in its momentum in topping the competition.
Strategy to beat rivals
“We’re going to be relevant, kick ass and continue to compete,” said Dunne. “We’re going to execute our strategy like hell again this year and it’s my intention to beat the competition in the same way that we did in 2014.”
Dunne noted O2 added more than three times as many net customers as EE and Vodafone combined in 2014, 613,000 and is looking to replicate that again in 2015. He also credited its successes in 2014 to its O2 Refresh tariff enabling customers to change their mobile without penalty, O2 Priority, which saved customers £15million in 2014, and its in-store technical help staff – ‘Gurus’.
“My responsibility is to lead Dunne will not be distracted the 7,500 people that work in this business with absolute clarity over the next 12 months. They want to get clear marching orders to continue what they are doing well and another quarter of doing more business than EE and Vodafone combined.”