Android opens up 11.4pc lead over iOS in the UK


Google OS extends lead by 3.9 per cent to hold 51.5 per cent of the market with Apple’s falling by nearly two per cent to 40.1 per cent

Android has opened up an 11.4 per cent lead over iOS in the UK following stabilised sales from Samsung and improved performance by Motorola and HTC.

This is according to the latest smartphone sales share from Kantar Worldpanel ComTech for the three months ending January 31.

Android’s share was down 7.7 per cent year-on-year but was up a percentage point from the previous three month measure to 51.5 per cent.

Sales share for Apple was 40.1 per cent, which was still an increase of 11.4 per cent from last year but down by 1.9 per cent to 40.1 per cent.

In Q4, Apple had closed the gap on Android as the UK’s leading smartphone OS by sales to 8.5 per cent  after seeing its share rise 13.1 per cent year-on-year and 11 per cent from the previous quarter.

Elsewhere, Windows Phone saw a resurgence in the most recent three month period, adding 0.8 per cent to their share from the end of last year for it to stand at 7.4 per cent.

In the UK, the iPhone 6 was the top-selling handset, accounting for 17.6 per cent of all sales. The Samsung Galaxy S5 was second with a share of eight per cent.

Kantar business unit director Dominic Sunnebo said: “Great Britain was once again the market that recorded the sharpest drop in Android share.

“However, a more stable performance by Samsung was able to hold share quarter-on-quarter and an improved performance by Motorola and HTC helped overall sales.”