HTC most talked about brand at MWC

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Research from Hotwire Insights and Analytics found that Taiwanese manufacturer beat Samsung to become most mentioned brand on Twitter

HTC was the most mentioned brand on Twitter during Mobile World Congress, according to research from Hotwire Insights and Analytics.

Hotwire looked at how many times each brand was mentioned on the social network during Mobile World Congress, which ran from Monday until Wednesday, and found that HTC came out on top with 21,129 mentions following the launch of the HTC One M9.

Second was Samsung 20,519 mentions after launching its Samsung Galaxy S6 and S6 Edge devices.

Huawei came third (16,107) while Sony, who did not actually launch a handset at the event, came fourth with 14,343. Microsoft rounded out the top five with 11,654.

Apple failed to make the top 10 but did come 11th, even though the Californian manufacturer didn’t have a presence at the event at all. Overall, “MWC” was mentioned on Twitter 251,793 times during the last week. Screen Shot 2015-03-06 at 13.26.43

Hotwire Group CEO Brendon Craigie said:”The smart use of digital is a great differentiator in the crowded trade show environment, especially when more and more consumers are paying attention to the new gadgets emerging from this event. However, when we are witnessing the launch of products that will either define their categories as the go-to device, or fail to make their mark entirely, the challenge for the hundreds of companies competing for share of voice is how to make their story relevant – and interesting.”

“Predictably, big brand operators such as HTC, Samsung and Huawei have dominated the social media chatter, generating almost 80,000 tweets combined. However, it was the unveiling of the innovative HTC Vive virtual reality gaming headset which created the biggest excitement by inviting consumers, brands and businesses to imagine a radical and engaging future.

“It’s clear that Mobile World Congress has evolved considerably from its Telecom roots just by looking at the companies making an impact this year; from the long-standing presence of traditional operators like Blackberry to the entrance of ambitious and innovative retailers like Ikea. Perhaps this is the future of the Barcelona trade show – but also the “mobile” industry – as this term comes to encompass even more. We are excited to see what the brightest minds in tech will bring to the stand next year.”

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