CCS Insight: 20m Apple Watches to be sold in 2015


Apple expected to officially launch its first wearable device at event in San Francisco tonight

Apple could shift 20 million of its new smart watch this year, according to a prediction from analyst firm CCS Insight.

The Apple Watch is due to launch at an event in San Francisco at 5pm (UK Time) tonight, and CCS Insight chief of research Ben Wood believes the wearable could ship 20 million devices by the end of 2015.

Wood’s prediction was based on assessing the addressable market of iPhones plus looking at the initial sales of iPads following the launch of the tablet in April 2010.

Wood said: “Apple Watch will unquestionably sell in millions as there is pent-up demand from loyal super-fans who would likely buy millions even it only told the time. The key challenge Apple has to address today is giving ordinary iPhone owners a reason to buy its new smart watch. To date consumers have been left wondering why they need smart watch in their lives.

“The Apple Watch is the company’s first new major product category since the iPad in 2010. It’s an incredibly important product for the company and CEO Tim Cook but reports that this is a make or break product for him are exaggerated. The incredible success the company has delivered under his stewardship speaks for itself.”

The Apple Watch was first unveiled during the launch of the iPhone 6 and 6 Plus in September. It will be Apple’s first wearable and comes with an in-built heart rate monitor, a and the “crown” control, which is a dial on the side of the device which allows users to scroll through apps.

In september, Apple revealed that the cheapest model of the Watch would retail at $349, but it comes in three basic models: an entry level, the Watch Sport which is a more ruggedised version and the Watch Edition, which comes with an 18-carat gold casing.

The iPhone maker is expected to reveal final pricing and release details at the “Spring Forward” event at the Yerba Buena Center in San Francisco.

According to research from Conjure, 13.25 per cent of Brits say they would buy an Apple made smart watch – the equivalent of 8.3 million units.