Apple Stores ditch rival wearables ahead of Watch release


Store’s stop selling Jawbone & Nike Fuelband with Apple’s first wearable due to be released on April 24

Apple has removed rival fitness bands from rotation in its retail stores in preparation for the launch of the Apple Watch next month.

The Apple Store in Regent Street, London, confirmed that it is no longer selling competing fitness bands including the Jawbone UP and Nike Fuelband.

Heart-rate tracker Mio has also been removed from the stores, but is still available on Apple’s online shop. The iPhone-maker stopped selling Fitbit back in September following the first announcement of the upcoming Watch.

The Apple Watch will go on sale on April 24, with CEO Tim Cook discussing the fitness capabilities of the device at its Spring Forward event on March 9.

Reception to the Watch has been mixed with most analysts expecting the device to sell well but some questioning the price and functionality of the wearable.

The Apple Watch goes on pre-order on April 10 and will be displayed in Apple Stores from that date. Prices will range from £299 up to £12,500.