O2 partners with RFU for charity initiative


Operator commits to raising £350,000 through O2 Recycle for Try for Change campaign

O2 has partnered with the Rugby Football Union for the launch of a new initiative to promote rugby as a tool for “social good”.

Try For Change will work with a number of charities to provide mentoring and support to six charities. O2 has committed to raising £350,000 for the initiative through O2 Recycle for Rugby, part of its wider O2 Recycle scheme.

The initial charities to receive funding are: All Schools (RFF), Dallaglio Foundation, Injured Players Foundation, Restart, School of Hard Knocks and Wooden Spoon.

O2 chief executive Ronan Dunne said: “With a heritage in supporting young people through our Think Big programme and as official sponsors of the England rugby team, Try for Change was an important cause for us to support.

“We are proud to be using funds raised through O2 Recycle to support this initiative. We always encourage customers and non-customers alike to get rid of their unwanted tech in a sustainable way and get cash back for doing so through our recycling scheme. Now there is more reason to do so than ever before.”

O2 Recycle, which is managed by recycling provider Redeem, has paid out more than £100 million to customers since its launch. All proceeds from the scheme are invested into O2’s charitable foundation, Think Big.