Firm says it has been preparing for the market for the past few years, enabling it to do substantial research on what consumers want from a wearable
Huawei says it expects the next two years will be crucial to the success of the potentially lucrative wearables market – and expects sales to “boom”.
The comments were made Huawei’s director of marketing communications Jerry Huang, after claims the hype around the market has yet to show the same levels of success in terms of sales.
“We believe 2015 and 2016 will be a booming year for wearables,” said Huang.
“People have been talking about it a lot before now but the sales volumes have not been that big.
“When the smartphone concept came to market, largely introduced by Apple with the iPhone, it was then followed by a series of Android devices. Now smartphones are part of everyone’s lives.”
Huawei entered the wearables space last year with the TalkBand B1, which according to Huang sold around half a million units in its first few months.
Four years research
He added Huawei has been heavily monitoring the market for the past four years, doing “substantial” research and gaining customer feedback on what the market actually wants from a wearable.
He claims products currently in the market have so far proven a short-term attention span from customers with most people losing interest after a few months or less. He claims products like B1 and new releases B2 and N1 will help remove that problem.
“Huawei has been preparing for wearables for the past three or four years. Last year was our first device, the TalkBand B1 and before that we made lots of consumer studies and generally studying the market. Not only do people need a device around their wrist, providing them with basic fitness information, they need something else to keep them interested and wear it all the time.
Holding level of interest
“Our studies show that most of the wearable devices for fitness use, recording steps and calories and sleep status, a lot of people are happy and excited to use the device for a couple of days or weeks but after a one-month period they don’t wear it anymore. So we need tons a way of changing that.
“After we started selling the B1, we did a study and it showed 80 per cent of those people were still wearing it after three months. Not only is it something to record personal data but you can also used it this way (removing it and using it as a Bluetooth headset).
“People love this concept and realise it’s different and more useful. We decided to move forward further and faster which is why this year we have three wearable devices for different people’s needs.
“We don’t want a wearable for just a gadget or for the young active or earlier
adopters 20-35 year old’s. We want wearables to be suitable for everyone.”