Prototype was built from O2 Recycle parts and grass from Twickenham Stadium to celebrate launch of “Recycle for Rugby” campaign
O2 has built a prototype smartphone made from grass taken from Twickenham Stadium to mark the launch of its “Recycle for Rugby” campaign.
The fully functional smartphone took 240 hours to build using tens of thousands blades of grass taken from the national rugby stadium, according to O2.
The prototype also uses recycled mobile phone parts taken from O2 recycle, along with “locally sourced” wood which is used for its buttons.
According to O2, the grass was freeze dried within two hours of being cut at Twickenham before it was pulped and moulded in to a template. It was then covered in an eco-friendly resin made from waste materials that hardened the grass and bonded it together.
The device was designed by DesignWorks designer Sean Miles, who said: “We wanted to give the ‘old and forgotten’ a new lease of life and create a thought provoking prototype which would make people stop and think about recycling in a new and different way.
“The phone itself is incredibly striking and those who use it can pick out every blade of grass and imagine the incredible rugby games which have been played over them.”
The operator has pledged to raise £350,000 towards the RFU’s campaign, which is aimed at “promoting rugby as a powerful tool for social change,” according to O2 head of sustainability Bill Eyres.
He added: “By creating this phone we are demonstrating how two of O2’s passion points – rugby and O2 Recycle – can come together, as a force for good.
“O2 Recycle offers a simple, sustainable way to recycle unused gadgets and receive a cash payment in return whilst at the same time backing a great cause and recycling for rugby. We are calling on people across the country to recycle unwanted gadgets and help raise the £350,000 we have pledged to support the RFU’s Try for Change social responsibility programme.”
O2 Recycle has recycled 1.4 million devices since it launched in 2009, with the operator paying more than £100 million back to customers as part of the scheme.