Sony becomes smartphone sponsor for Tough Mudder

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Manufacturer partners with endurance event specialists to showcase waterproofing on Xperia Z3 series

Sony has announced that it will become the official smartphone and smartwatch sponsor for endurance event series Tough Mudder 2015.

Devices such as the Sony Xperia Z3, Xperia Z3 Tablet Compact and Sony Smartwatch 3 will be used to catalogue, provide highlights and track fitness levels at the event, in which teams face a challenges across a gruelling obstacle course.

The event runs worldwide, with the first due to be held in later this month. Sony will also recruit members to join its own team, which will compete in the event and use Sony’s smartwear and Lifelog App to track their progress.

Sony Mobile marketing director for North West Europe Catherine Cherry said: “Fitness is a key passion point for our consumers and we’re seeing SmartWear and smartphones play an increasingly important role in this space.

“Tough Mudder is a great opportunity for us to not only highlight the industry leading features of our devices, but to use SmartWear to its greatest potential and influence our personal wellbeing.”

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